There’s a difference between business information and business intelligence. Do you know what it is? Do you know which are the best statistics to examine in order to refine your business processes? How about the myths related to business information? Do you know what metrics, often touted by certain ‘experts’ as relevant, are in fact mostly useless? And what about time? How much of it do you have to chase around information that might not ultimately yield any useful results or insights? Is it time you got the real deal on business intelligence?
Many small businesses depend on their IT personnel to provide data that will enhance their business.