To many business owners, social media is one of the most important marketing tools at their disposal. It's true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much more than just a marketing platform.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new layout and features that businesses with profiles will benefit from.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.

 

One of the most popular aspects of the modern business ethos is productivity. We are always looking for ways to make our company, and ourselves, more productive. Programs like Microsoft Office allow us to turn the computer into an office productivity machine, and any way to make this more efficient helps us. One thing to do is set your most used Office program, usually Outlook, to open when you start your computer.

Here’s how you can get an Office program to automatically open upon startup of your computer.

On Windows

1. Start your computer normally and when you're at the desktop, click the Start button, or Windows orb, which is usually located in the bottom left of your desktop.
2. Point to All Programs followed by Microsoft Office.
3. In the drop-down menu, hover your mouse over the program you want to open when your computer starts up, press and hold Control and click and drag it into the Startup file.

If you follow this, a shortcut of the program will be made and placed into the startup folder. If you don’t press and hold Control, the program will be moved into the Startup folder, and you will have to navigate to Startup every time you want to open the Office program.

On Mac

1. Open System Preferences and select Accounts.
2. Select the account you log in with followed by Login Items.
3. Press the plus button under the list of programs and select the Applications folder.
4. Scroll down to the Microsoft Office program you would like to open at startup, click on it and press Add. If you can’t find it, type the name of the Office program into the field with the magnifying glass.

When you next start up your computer, the program(s) you have chosen should open as soon as the computer boots up. It’s important to remember that any programs you add to the startup process will cause the computer to boot up more slowly. If you’d like to learn more tips on using Office in your business or workplace, please contact us.

The Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they can also use it to learn more about potential new hires.

Here's three steps you can employ to learn a bit more about potential hires before they come in for an interview.

1. Google them Googling yourself can be seen as vain, however putting a potential hires name into Google Search is smart. You can enter their name along with specific queries that can help you narrow information down. One thing you can do is enter their name with double quotes around it and the city they are based in, this will help you find their presence on related social media sites. You can also put their area code, zip or postal code to narrow down the search.

The point of this is to help you find more information about the person without having to search on individual social media sites. This will also return results like photo albums, recent account activity and maybe even some hobbies and interest groups. Searching on Google, or other search engines is a good way to see if the prospective employee is legitimate.

2. Take a look on Facebook Almost everyone and their dog are on Facebook, so don't forget to search for them on this popular service. With the recently announced Graph Search, this should make searching a lot easier too. Enter their name, along with some specific interests or information from the resume and the chances of finding this person's profile go up.

While some would argue the ethics of doing this, you may see information or posts that counter information in the resume, or even paint a better picture of the applicant. For example, you can ask them about their family when they come in for an interview. It could prove to be a great ice breaker.

3. LinkedIn Most social media sites focus on the social aspect of people's lives, while LinkedIn focuses on the more career and professional oriented areas. Searching for the candidate on LinkedIn can often shed more light on their history, and may even showcase common links between you and them. If you notice that the candidate worked for a previous employee, you could contact that employee to see if they have any thoughts about the candidate.

Researching your future hires is a good idea because it can help you learn more about them than you might otherwise do from just an interview. It also gives you a bit of a deeper understanding of if they would be a good fit for the company. If you would like to learn more about how you can leverage social media in your company please contact us today.

Email has become the main communication medium for companies and the public alike, as it's just so much easier and faster than writing a letter or even making a phone call. Unfortunately, email has also made it easier to commit crimes like fraud. It can be hard to detect a fraudulent company or email, but there are some things you should look out for.

Here's five tips to help you spot email frauds or scams.

Look at the email address One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company's email account - a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender's site on the Internet. For example: You get an email from AMEX OPEN (American Express's small business credit card) and notice that the sender's email address just doesn't look right. Go to Google and search for amex fraud. You'll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender's website If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it's likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is - delete the email.

It would also be a good idea to go to archive.org's Wayback Machine, copy and paste the website's URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it's a fraud.

Call them Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it's likely fraud.

Look carefully at the body of the message The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like 'We wish to sell you a great product.'

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like 'our product are a great deals', this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don't expect a perfect email from all companies, especially if you see that the company is located overseas. It's the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords It's kind of an unwritten rule that when sending out emails you never ask for a person's credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it's best to delete the email as it's likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it's best to just delete it immediately. Don't respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

One of the more popular communication debates these days is whether employees should be allowed to access their personal social media accounts while at the office. There are many valid arguments on both sides of the debate, but few present the viewpoint of what many employees actually think. A recent report has done just that and raises some interesting issues.

The report, published this past summer by Kelly Services reported on social media in the workplace, and highlighted findings and opinions from three major regions: The APAC (Asia Pacific), The Americas and the EMEA (Europe, Middle East and Africa). Below are some interesting results on the use of social media in the business environment.

Social media at work by region Social media and it's use in the organization is a hot-button topic. Many argue that by allowing employees to access it at the office, they will spend all day surfing their personal accounts and not doing any work. The study found that an average of 30% of employees across all regions feel that it's ok to access their personal accounts while at work. Interestingly enough, the APAC has the highest percentage (48%) of users who think social media access at the office is acceptable, while The Americas had the lowest (16%).

Social media use at work by generation Going a little deeper into the use of personal social media accounts at the office, the survey breaks down the numbers by generation. Not surprisingly, Gen-Y (36%) are the most inclined to think it's acceptable to access social media while at the office. What is interesting about this is that 30% of Gen-X also think it's fine to access these services while at work.

These statistics go to show what most people already know: Younger generations are more embracing of social media. This does run counter however to prevailing thought that all Gen-Y and X want to do, and think it's okay to do, is access social media in the workplace.

Impact of social media on productivity Experts are always saying that social media can help improve productivity in the office. While this may be true, the study found that over 40% of respondents find that social media hampers productivity in the office.

You might predict that Gen-Y, with their higher levels of embracing social media, would think drastically different from other generations. However, the findings say otherwise: 49% of Baby Boomers, 44% of Gen-X and 40% of Gen-Y believe social media hinders productivity.

Impact of social media on work/personal relationships Look a little deeper at the downsides of social media in the report and you find that slightly lower than half of all respondents, regardless of age or location, feel that mixing work and pleasure connections can cause problems in the workplace.

What do the numbers mean? By themselves, the numbers really confirm what we already know - social media is important but the way it's used and viewed differs enormously. Put the findings from the survey together and an interesting picture emerges. The acceptance of social media is growing, and will continue to do so younger more social media savvy generations join the workforce. Social media may be a main form of communication outside of the office, but when it comes to personal use in the office, the majority are not as comfortable with it.

While use and acceptance is growing, this report's findings highlight that many employees still feel that social media is more of a hindrance than an improvement to the working day. This is interesting, because a decent percentage think it's acceptable to log onto such sites in the office, while arguable knowing it causes a decrease in productivity. This is a conundrum all businesses are facing: Do we allow social media to blur the lines between work and life, or resist it? Look around, it's plain to see it's creeping into work and being met with mixed results.

The question this report raises, and doesn't answer, is whether social media and its use by employees at work for personal reasons is a good idea. The truth of the matter is social media isn't going away and reports and findings like these emphasize a need to understand how people embrace and use these platforms. From this understanding it's essential to develop policies that everyone feels comfortable with. Above all, it shows large differences of opinion which indicates a real need for flexibility.

We'd like to know what your thoughts are on social media and how it's currently used in your office. Do you embrace or resist? Let us know.

Brick and mortar stores are dying a slow death. This is especially true for smaller operations. The reason for this? The Internet. Traditionally, small to medium businesses were limited to the areas where they had offices. Now, thanks to the Internet, you can sell your products to anyone, anywhere. This 'e-commerce' has become an integral part of business and with it, marketing your products and services to those online. One way companies do this is through social networks, and one platform that is proving to be fantastic for commerce is Pinterest.

Pinterest is different from the other main social networking services in that you don't usually share written content, rather you pin photos to an online pinboard that other users can view and share. If a user shares, or 'pins' one of your pictures all their friends can then see it and can repin it on their boards, and so on. The potential result of this is that one picture can be seen by hundreds of thousands of users - commonly referred to as 'going viral'.

What this means for you is that there is potential for your business name/brand to gain massive exposure and an expansion of your existing customer base. Here's how to get your Pinterest marketing started.

1. Take pictures. As Pinterest is all about images, you should take pictures of the products you sell, or interesting aspects that define your company.
2. Create an account with your company's name. You should do this soon, as Pinterest is the quickest growing social network; many of the more popular usernames are being snapped up.
3. Create a relevant description. If users have never heard of you but like the content you pin, they will usually check your description for more information. This means your description needs to pop. The most effective descriptions give a brief overview of what you do, specialities, interests and links, so users can find more information. Don't make the text too long, users won't read it (that's what your website is for).
4. Identify and create boards. Based on the pictures you have taken, and your main business offerings, set up boards based on these images. Many companies take the product categories from their website and create a board for each, then add related pictures.
5. Invite people to view your boards. Using other social networking services, email, newsletters or day-to-day conversation, invite your friends, employees, colleagues and customers to view your boards.
6. Promote yourself. To get existing friends, customers or otherwise to view your boards, place a banner on your website and a Pinterest sharing button near content you already have on your boards. If people are browsing your website and find a picture or some content they like, and have a Pinterest account, they will be more inclined to share.
7. Branch out. As this is a social network, you need to be social. Follow other users, companies and friends. Along with that, create boards that allow you to pin and share other content.

The seven tips above help you understand how to go about starting a Pinterest marketing campaign, but many businesses are still asking the question, "Should we be on Pinterest?" If you run a product based website e.g., restaurant, jewelry store, clothing store, etc. then it's an amazing site. Take a look at the infographic published last month by FastCompany: 12 of the top 15 categories are associated with commerce. If you run a shop that sells products that cater to a female audience, Pinterest is almost a must as nearly 80% of the users are female.

For other websites, Pinterest can help bring out the human side of marketing. By sharing your interests in products that are somewhat related to yours, or the values of your company, people can get a better glimpse of who you are, what you're about and what you do. For example, if you run a small restaurant that focuses on locally grown or sourced food, pictures and sharing interests in the local area can help emphasize this.

As with any social network, you do need to be active on a regular basis. Aside from that, don't use Pinterest to sell, instead look at it as a tool that helps users get a glimpse of what makes your company special. This then encourages them to visit your website, where the selling happens. If you're new to Pinterest or would like help with your social marketing, please contact us, we can help.

LinkedIn is a great social network, as it is a network for grownups and professionals who want to connect with like-minded colleagues. Many companies and professionals use it to find information, post jobs and generally have a solid online professional reputation. The only problem is, many professionals aren’t utilizing all LinkedIn has to offer, and this could be a mistake.

Below are five common mistakes professionals make on LinkedIn.

• Using it only for job searches. One of LinkedIn’s most powerful tools is the job search, as you can tap into the hidden market of jobs, or reach out to contacts for potential for potential openings, or to hire them. The only problem with this is: Many LinkedIn users only use the network when they are actively looking for a job. You should make an effort to keep your profile and connections up-to-date and be active even when you’re not looking for a job or to hire.
• Having an incomplete profile. One of the key aspects of any social network is your profile. It’s the online representation of who you are, and an incomplete profile is like an incomplete picture of who you are. At the very least, you should have information about all the important companies/jobs you’ve had and your main achievements associated with them. Having industry recognized keywords sprinkled in helps as well; it makes you and your expertise easier to find.
• Not belonging to groups. The groups we associate with make up a large part of who we are. LinkedIn is no different and has a ton of professional groups, including alumni and industry specific groups. Joining these groups is a good idea as you can connect with colleagues and other professionals, share your experience and keep your finger on what’s going on; maybe even find your next big business idea.
• Not making connections. We’ve said it before, we’ll say it again: LinkedIn is all about connections. If you only connect with people when you need something you will reduce the efficiency of the network. You should be actively looking for people that you know - personally or professionally - to connect with. At the same time, don’t connect with anybody and everybody, LinkedIn should be your online professional network - only connect with people you know or have met.
• Not a team effort. With other social networks like Facebook, colleagues are usually against connecting with workmates. While this is probably a good idea for Facebook, after all, who wants their boss seeing pics from your weekend shenanigans? LinkedIn is different, it’s beneficial to connect with your current colleagues as the main idea of LinkedIn is to establish professional connections. The best place to start making connections is your current job, so encourage your team members to have profiles and connect with each other.

Through effective use of LinkedIn, you should be able to build a solid professional network that spans countries and could provide you with your next big opportunity. If you have questions about LinkedIn or social networking in general, please contact/connect with us.

There’s no doubt as to the use and value of social media for professional organizations and companies of all sizes. It’s the new way to communicate and create rapport with customers. Each service has it’s unique uses and one that’s business oriented has been adopted slowly by SMBs. LinkedIn is a great tool for businesses to connect, on a professional level, with the world at large.

Here’s four reasons why your business should have a presence on LinkedIn.

1. You have more than 1 employee. With a company profile, you can pick how many people work in your organization, and many small businesses pick 1-10 or 11-50. In these two categories there are over 1.5 million businesses with accounts. Lots right? Add into this the ability to filter companies by industry, location and relationship and you have a powerful search tool that can help you stand out locally.
2. You want to connect with your peers. Facebook is a great tool for connecting with nearly everybody, while LinkedIn is better for connecting to your colleagues and peers who are constantly sharing topical information and discussions that could be of great use when you’re stuck, or need advice.
3. You are hiring. LinkedIn is also one of the best job boards for mid-level and higher professionals. If you have a job opening, you can post it on the site and people connected to you and your friends can be recommended for the job. You can also target the posting at professionals who you want to apply, no more having to wade through unqualified candidates.
4. You don’t want to deal with games/links to cat videos/senseless sharing. LinkedIn is a professional network, as such, there aren’t many time wasting features. If you haven’t bought into, or are tired of notifications about games or other activities, LinkedIn is a great alternative. Just be warned, you won’t connect with your customers on a close basis like you can with other networks.

If you feel it’s time to get on to LinkedIn and would like to know more about the process, please contact us.

Office 365 is Microsoft's cloud based version of their popular Office software. This pay per-user and month suite provides all users with the productivity software and support they need to operate. While there is a long list of features and programs available to subscribers, one of the more useful is Office Web Apps, for which Microsoft has recently announced some updates that should make it even better.

Here's an overview of Office Web Apps and the two upcoming updates for the platform.

What exactly is Office Web Apps? Office Web Apps (OWA) is a browser based version of Microsoft Office. OWA includes Word, PowerPoint, Excel and OneNote which users can access through almost any web browser. These apps are available free of charge to everyone with a Microsoft SkyDrive and most Office 365 users.

The beauty of OWA is that it allows users to open, edit, collaborate on, and store the most popular Office documents from a variety of devices. What this means is that as long as a user has a Microsoft Account and is connected to the Internet, they can access Office software without actually having it installed on their computer or device.

If you've used OWA, you know that it's great for opening Office documents, basic editing and creating basic documents. The major downside is, these web based apps are missing a number of more advanced features e.g., Find and Replace in Word. Microsoft has stated that they are committed to introducing more features, and have recently announced two that could make OWA an even more viable solution for businesses.

Real-time collaboration In the current version of OWA collaboration is possible. However a user will need to refresh the browser window to see changes made by another editor. This is hardly ideal, especially if you have more than two people working on the same document.

Microsoft aims to change this by introducing real-time editing. This means that if you and three other colleagues are working on the same document, you will see the changes as they are made; so there's no need to refresh.

This feature is currently being rolled out to PowerPoint users, and should be applied to the other OWA apps sometime in the near future (there has been no specific date set by Microsoft, but it should be by the end of the year).

Editing from Android tablets While OWA may not be the best choice for desktop users, especially since the vast majority already have Office installed on their computers, it's great for mobile users. At this time, only Windows 8 tablet and iPad users have been able to access OWA from their devices. The recently announced update will soon bring this functionality to Android tablets as well.

Microsoft has not set a date as to when Android tablets will be able to access OWA, but it should be before the end of 2013, possibly the end of the summer. They also noted that they are working to speed up the service for tablets, which will foster even more efficient collaboration.

If you are interested in learning more about OWA, Office 365 or any of Microsoft's other programs please contact us today to see how we can help.